Communication is the backbone of any organization. Without it, employees, customers, stakeholders, and partners wouldn't be able to understand, collaborate, or work together effectively. That's why having a strategic communication strategy is essential to an organization's success. In this blog, we'll explore why strategic communication is important and cite a study that highlights the benefits of a well-executed communication plan.
What is Strategic Communication?
Strategic communication is the deliberate and purposeful use of communication tactics to achieve specific goals or objectives. It involves identifying target audiences, crafting messages that resonate with those audiences, and delivering those messages through the most effective channels. A strategic communication plan ensures that everyone within an organization is aware of the company's goals, values, and culture, and that all external communication is consistent with the brand's image and reputation.
Why Is Strategic Communication Important?
1. Building Trust: Research has shown that organizations that communicate effectively are more likely to build trust with their customers and stakeholders. In a study conducted by the Harvard Business Review, 86% of respondents said that they would be willing to pay more for a product or service if they believed they could trust the company. Trust is the foundation of any successful relationship, and communication is the key to building that trust.
2. Improving Employee Engagement: A strategic communication plan can help improve employee engagement and retention. When employees feel that their views and concerns are heard and valued, they are more likely to be engaged and committed to their work. A Gallup study found that companies with highly engaged employees outperform their competitors by 147% in earnings per share.
3. Crisis Management: A communication plan can help organizations effectively manage a crisis by ensuring that messages are clear and consistent across all channels. In a study conducted by the Institute for Public Relations, it was found that companies that had a crisis communication plan in place experienced less damage to their reputation, were less likely to experience a loss of revenue, and were more likely to recover more quickly than those that did not have a plan.
4. Boosting Sales: Effective communication strategies can help increase sales and revenue by establishing stronger relationships with customers. According to a report by Deloitte, companies that communicate well with their customers can grow their revenue by up to 16% more than those who don't.
In conclusion, having a strategic communication strategy is critical to an organization's success. It helps to build trust, improve employee engagement, manage crises effectively, and boost revenue. By creating a clear, consistent, and purpose-driven communication plan, organizations can ensure that they are able to effectively communicate their values, goals, and objectives to all stakeholders.
One study that illustrates the benefits of effective communication for improving employee engagement is a report published by the Chartered Institute of Personnel and Development. The study found that organizations with highly effective internal communication experienced higher levels of employee engagement, with engaged employees being more likely to stay longer, work harder, and contribute more to their organization's success.
- by Eddy Schedule ezleadership@campeddy.com
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